TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The time is now, and the place to learn why is here. It’s different from other social media platforms because while Facebook, LinkedIn, and Instagram are primarily focused on sharing images and text, TikTok is all about sharing videos- which opens a whole new level of connection with your target audience.

The great thing about TikTok is that it’s not just a social media platform where you can share content with your followers, but it actually allows users to create their own content with the app – which is more of an investment for your brand. TikTok will give your business access to an audience that other platforms don’t have, and by investing time into building your audience and following now, it will no doubt pay off with consistent effort and valuable content. In fact, the platform is so successful that other social media platforms feel threatened by the competition, and are shifting their focus to videos to keep up with TikTok.

The fact that the leader of one of the world’s most-used social media platforms is admitting they need to keep up with TikTok, should sell you in itself.
Another reason to get in the game now is that we have seen repeatedly over time that an excellent indicator of ‘the next big thing’ with social media platforms and marketing trends as a whole, is where the younger generation puts their time and attention into.

TikTok started off as a music and video social media platform, but has since evolved into an app that showcases millions of trends. TikTok has implemented an effective algorithm to show users trending videos relevant to their interests. This makes it easy to create content that is relevant and on-brand to your industry without having to do too much research.

Getting started with TikTok for business is key to understanding what you want your brand to get out of the platform. Here are some ideas for ‘goals’ that will help lay the foundation for your business account. Grow Brand Awareness, Educate Target Audience, Target Future Employees, Target Clients or Customers, Increase Sales, Stay On-Brand, Increase Clicks to Website, and Increase Your Audience Reach.

It’s important to consider your audience and provide what you know they are seeking through your videos. If your content is not valuable to your target audience, it will likely flop in the algorithm, or end up on the For You Page of someone who is very unlikely to be interested in your business. The more valuable the content, the larger the drink of water that grows your overall goal-plant.

It’s a never-ending learning cycle, but with consistent effort and trial and error, you are sure to be rewarded. Our advice: Stick with it. We believe in you!

If you’ve been wondering how to incorporate TikTok into your digital marketing strategy or contemplating if it’s even worth doing – we hope this blog post has helped you make your decision. If you’ve got questions, want to learn more, or are interested in professional digital marketing services, we’ve got you covered.

Erick